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260 East Broad St. Rochester, NY 14604 – Suite 130


How it Works

Interactive Wine Bar

Explore over 40 wine options at your own pace, pour as much or as little as you want and discover new flavors risk-free. Shop with confidence and when you find your new favorite wine, you can purchase it by the bottle next door.



1. Start with your unique wine card

Our self-pour system at Unwine'd starts with a simple scan of your SmartCard. Meet one of our friendly staff when you walk in, get set up, and you'll be trying your new favorite wine with minutes!

2. Explore wine variety and selections

Every day you'll have the opportunity to try something new! Our self-pour system features a rotating selection of over 40 wines to try before you buy. Don't know much about wine, no sweat, our unique technology allows you to try a sip or a taste to get your journey started off right.

3. Self-pour and enjoy the night!

With our self-pour system you can spend less time worrying about what to drink and spend more time making your night the best one ever!

If you discover a wine that you’d like to buy by the bottle, simply visit our neighboring establishment, 260 Wine & Spirits.

Helpful Information

Welcome to Unwine’d, the interactive wine bar in Rochester, NY where you can explore and discover new wines from all over the world in a fun and relaxed environment.

Upon entering Unwine’d, you’ll be welcomed by our friendly staff who will check your ID to ensure you’re of legal drinking age. They will then provide you with your own Unwine’d Smartcard, which you’ll use to make your wine selections.

Customers are greeted by friendly staff who check their ID to ensure they are of legal drinking age and provide them with their own Unwine’d Smartcard.

Customers can order a variety of snacks to accompany their wine and socialize with their friends.

At the end of your visit, we will charge your credit/debit card for the wine and food you enjoyed using your Unwine’d Smartcard. If you’d like to buy any bottles of wine or spirits to take home, you can visit our neighboring establishment, 260 Wine + Spirits, to make those purchases.

Unwine’d uses WineStation by Napa Technology, a state-of-the-art self-pour wine dispensing system that features an Argon gas preservation system so wine can be enjoyed as the winemaker intended it to be. The wine is preserved for 60 days.

LCD screens display wine information and pricing, and AccuServe Smartcards give customers the ability to pour 2 oz., 4 oz. or 6 oz. portions to sample a variety of wines.

Unwine’d takes the safety of its customers seriously and has implemented a plan to keep them safe while using the supervised self-pour wine stations.

This includes wiping down the wine stations with kitchen sanitizer throughout the day/night and providing hand sanitizer for customers to use before and after use.

Come and experience the perfect pour at Unwine’d, where you can sip, savor, and discover new wines in a fun and relaxed atmosphere.

Self-Pour and Enjoy

40 Wine Options

We have a vast selection for wine lovers to explore and discover new flavors. Learn more about our over 40 wine bottle options.

Wine & DINE

Self-Serve Safety at Unwine'd

We prioritize safe and responsible self-service to ensure that our customers can enjoy our premium wines without any concerns. Our policies are designed to make sure that our customers can enjoy the experience without any issues.

These policies helps to promote safe and responsible drinking for all of our customers.


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