Welcome to Unwine'd…
…where everyone deserves to…
At Unwine’d we offer more than just a drink, it’s a focus on YOUR experience – our goal is to help you kick back, relax, and make memories with family and friends while enjoying wines in a different way than ever before.
Unwine’d is Rochester’s first and only interactive wine experience nestled in the heart of the historic midtown district in downtown Rochester, NY.
As local Rochesterians we can’t wait to meet you and laugh the night away at one of the city’s many new, modern, and trendy hot spots!
Cheers to you for letting yourself Unwine’d.
DISCOVER YOUR NEW FAVORITE WINE BEFORE YOU BUY
Pour Perfection
Our revolutionary beverage control and management system ensures every glass is poured with precision, allowing you to enjoy your favorite wine to the fullest. With over 40 wine bottle options, you can explore new flavors and find your next favorite wine.
Wine & Dine
StarT Your Wine Adventure
How It Works
1. Start with your unique wine card
Our self-pour system at Unwine'd starts with a simple swipe of your SmartCard. Meet one of our friendly staff when you walk in, get set up, and you'll be trying your new favorite wine with minutes!
2. Explore wine variety and selections
Every day you'll have the opportunity to try something new! Our self-pour system features a rotating selection of over 40 wines to try before you buy. Don't know much about wine, no sweat, our unique technology allows you to try a sip or a taste to get your journey started off right.
3. Self-pour and enjoy the night!
With our self-pour system you can spend less time worrying about what to drink and spend more time making your night the best one ever!
Learn more about our self-serve and interactive wine bar.
DISCOVER NEW WINES
Over 40 Wine Types
Think outside the bottle…with 40 different, rotating varieties of wine available via our self-pour dispensers we provide a vast selection for wine lovers, enthusiasts, or those just out for a fun night on the town.
DISCOVER & ENJOY
Our Story
About Us
Brand New To Midtown
Come visit us at the historic midtown plaza in the heart of downtown Rochester. Learn more about us.
Locally Owned
We're a locally owned and operated wine bar in Rochester, NY, committed to delivering the best interactive wine experience to our community.
Interactive Wine Bar
A day without laughter is a day wasted. Come see us so we can make your night a great one. Pick from any of our 40 rotating wines to quench your palate. Don't love wine like we do? That's OK as we'll have something for you non-wine lovers too 🙂
Do you love making others laugh? We are seeking friendly and energetic individuals to join our Unwine’d family today!
Self-Pour and Enjoy
Perfect Pour
Our revolutionary beverage control and management system ensures each glass is poured with precision every time.
PARTIES & EVENTS
Book Your Next Event
Our welcoming atmosphere sets the perfect tone for any occasion. Whether it’s a birthday bash, corporate event, or a casual get-together with friends, our space is ideal for private parties and events. Book your next event at our wine bar today.
Relax & Enjoy
LOCAL EVENTS in Rochester, NY
WHAT'S HAPPENINING
Checkout what’s happening around us in Rochester, NY.
Book your next event with us at Unwine’d in Midtown Plaza.
VISIT US
Hours & Location
Address
Unwine'd
260 E Broad St, Rochester, NY 14604, United States – Suite 130
585-413-1714
Hours
Monday – 12 pm-9 pm
Tuesday – Closed for Private Events
Wednesday – 12 pm-9 pm
Thursday – 12 pm-9 pm
Friday – 12 pm-10 pm
Saturday – 12 pm-10 pm
Sunday – 10 am-4 pm
Parking INFORMATION
Midtown Plaza provides several parking options:
- FREE Visitor Parking Lot at E Broad St & Chestnut St
- FREE Underground Parking in the Midtown Parking Lot – Accessible from E Broad St, Clinton Ave *Free Validation Available
- Street parking: Free on weekends & after 6 pm on weekdays
Wine & DINE
Say Hello or stop in to visit us.
ROCHESTER, NY'S ONLY INTERACTIVE WINE BAR
Unwine'd and Discover
Visit our brand-new location and indulge in the perfect pour, with over 40 different wines available to try before you find your new wine love! Plus, head next door to 260 Wine and Spirits to bring home your favorite by the bottle. Join us today at 260 East Broad Street, across from Branca Midtown!
