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260 East Broad St. Rochester, NY 14604 – Suite 130


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Welcome to Unwine'd…

…where everyone deserves to…

At Unwine’d, we offer more than just a drink. It’s a focus on YOUR experience – our goal is to help you kick back, relax, and make memories with family and friends while enjoying wines differently than ever before.

Unwine’d is Rochester’s first interactive wine experience nestled in the heart of the historic midtown district in downtown Rochester, NY.

As local Rochesterians, we can’t wait to meet you and laugh the night away at one of the city’s many new, modern, and trendy hot spots!

Cheers to you for letting yourself Unwine’d.


Over 40 Wine Types

Think outside the bottle…with 40 different, rotating varieties of wine available via our self-pour dispensers we provide a vast selection for wine lovers, enthusiasts, or those just out for a fun night on the town.


Our Story

About Us

Brand New To Midtown

Come visit us at the historic midtown plaza in the heart of downtown Rochester. Learn more about us.

Locally Owned

We're a locally owned and operated wine bar in Rochester, NY, committed to delivering the best interactive wine experience to our community.

Interactive Wine Bar

A day without laughter is a day wasted. Come see us so we can make your night a great one. Pick from any of our 40 rotating wines to quench your palate. Don't love wine like we do? That's OK as we'll have something for you non-wine lovers too 🙂

Source: Democrat & Chronicle

Do you love making others laugh? We are seeking friendly and energetic individuals to join our Unwine’d family today!

Recent Reviews

What Our Customers Say...


Book Your Next Event

Our welcoming atmosphere sets the perfect tone for any occasion. Whether it’s a birthday bash, corporate event, or a casual get-together with friends, our space is ideal for private parties and events. Book your next event at our wine bar today.

Relax & Enjoy

Blog posts & events

What's Happening at Unwine'd

Book your next event with us at Unwine’d in Midtown Plaza.


Hours & Location



260 E Broad St, Rochester, NY 14604, United States – Suite 130

Phone: 585-413-1714


Monday – 12 pm-9 pm

Tuesday – Closed for Private Events

Wednesday – 12 pm-9 pm

Thursday – 12 pm-9 pm

Friday – 12 pm-10 pm

Saturday – 12 pm-10 pm

Sunday – 10 am-6 pm


Midtown Plaza provides several parking options:

  • FREE Visitor Parking Lot at E Broad St & Chestnut St
  • FREE Underground Parking in the Midtown Parking Lot – Accessible from E Broad St, Clinton Ave *Free Validation Available
  • Street parking: Free on weekends & after 6 pm on weekdays

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