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NOW OPEN - SAY HELLO!

260 East Broad St. Rochester, NY 14604 – Suite 130

585-413-1714

IT'S TIME TO
Unwine'd
Learn More >

Welcome to Unwine'd…

…where everyone deserves to…

At Unwine’d we offer more than just a drink, it’s a focus on YOUR experience – our goal is to help you kick back, relax, and make memories with family and friends while enjoying wines in a different way than ever before.

Unwine’d is Rochester’s first and only interactive wine experience nestled in the heart of the historic midtown district in downtown Rochester, NY.

As local Rochesterians we can’t wait to meet you and laugh the night away at one of the city’s many new, modern, and trendy hot spots!

Cheers to you for letting yourself Unwine’d.

DISCOVER YOUR NEW FAVORITE WINE BEFORE YOU BUY

Pour Perfection

Our revolutionary beverage control and management system ensures every glass is poured with precision, allowing you to enjoy your favorite wine to the fullest. With over 40 wine bottle options, you can explore new flavors and find your next favorite wine.

Wine & Dine

StarT Your Wine Adventure

How It Works

1. Start with your unique wine card

Our self-pour system at Unwine'd starts with a simple swipe of your SmartCard. Meet one of our friendly staff when you walk in, get set up, and you'll be trying your new favorite wine with minutes!

2. Explore wine variety and selections

Every day you'll have the opportunity to try something new! Our self-pour system features a rotating selection of over 40 wines to try before you buy. Don't know much about wine, no sweat, our unique technology allows you to try a sip or a taste to get your journey started off right.

3. Self-pour and enjoy the night!

With our self-pour system you can spend less time worrying about what to drink and spend more time making your night the best one ever!

Learn more about our self-serve and interactive wine bar.

DISCOVER NEW WINES

Over 40 Wine Types

Think outside the bottle…with 40 different, rotating varieties of wine available via our self-pour dispensers we provide a vast selection for wine lovers, enthusiasts, or those just out for a fun night on the town.

DISCOVER & ENJOY

Our Story

About Us

Brand New To Midtown

Come visit us at the historic midtown plaza in the heart of downtown Rochester. Learn more about us.

Locally Owned

We're a locally owned and operated wine bar in Rochester, NY, committed to delivering the best interactive wine experience to our community.

Interactive Wine Bar

A day without laughter is a day wasted. Come see us so we can make your night a great one. Pick from any of our 40 rotating wines to quench your palate. Don't love wine like we do? That's OK as we'll have something for you non-wine lovers too 🙂

Do you love making others laugh? We are seeking friendly and energetic individuals to join our Unwine’d family today!

Self-Pour and Enjoy

Perfect Pour

Our revolutionary beverage control and management system ensures each glass is poured with precision every time.

PARTIES & EVENTS

Book Your Next Event

Our welcoming atmosphere sets the perfect tone for any occasion. Whether it’s a birthday bash, corporate event, or a casual get-together with friends, our space is ideal for private parties and events. Book your next event at our wine bar today.

Relax & Enjoy

LOCAL EVENTS in Rochester, NY

WHAT'S HAPPENINING

Checkout what’s happening around us in Rochester, NY.

Book your next event with us at Unwine’d in Midtown Plaza.

VISIT US

Hours & Location

Address

Unwine'd

260 E Broad St, Rochester, NY 14604, United States – Suite 130

585-413-1714

Hours

Monday – 12 pm-9 pm

Tuesday – Closed for Private Events

Wednesday – 12 pm-9 pm

Thursday – 12 pm-9 pm

Friday – 12 pm-10 pm

Saturday – 12 pm-10 pm

Sunday – 10 am-4 pm

Parking INFORMATION

Midtown Plaza provides several parking options:

  • FREE Visitor Parking Lot at E Broad St & Chestnut St
  • FREE Underground Parking in the Midtown Parking Lot – Accessible from E Broad St, Clinton Ave *Free Validation Available
  • Street parking: Free on weekends & after 6 pm on weekdays

Wine & DINE

Say Hello or stop in to visit us.

ROCHESTER, NY'S ONLY INTERACTIVE WINE BAR

Unwine'd and Discover

Visit our brand-new location and indulge in the perfect pour, with over 40 different wines available to try before you find your new wine love! Plus, head next door to 260 Wine and Spirits to bring home your favorite by the bottle. Join us today at 260 East Broad Street, across from Branca Midtown!

VISIT US

Book Your Event

About You

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